Email Marketing
Gives the best return for your advertising budget, but does not mean it should be your only online marketing tool.
The results are practically instant as thousands of emails are opened at roughly the same time. You would never be able to capture an audience that quickly by any other means of communication.
The downside is that we implore you not to start firing emails off willy nilly with little thought to their design and content. You will lose any credibility with the recipient ..forever.
Campaigns need to be prepared in such a way to engender genuine trust by the recipient and give them some value. The design should be inviting and the content informative or they will press the delete button.
Opt-in Email Marketing Campaigns
The vast majority of organisations are still reluctant to use what is one of the best marketing tools available bar none. Many marketing departments associate email marketing with spam and have concerns about being shut down by their ISP or hosting company. The fact is, done right and by following specific guidelines you have little to fear.
We can send out emails on your behalf on white label (non spam infected) servers and provide email lists for opt-in marketing.
You can start email marketing in a small way by using your current database of suppliers and customers, even if this information is in an address binder. This, dipping toe in water approach, lets you test how your marketing will be received before hitting the mass market.
We will help develop your ideas and can design and produce email newsletters, e-zines and flyers on an ongoing basis.
To find out more contact
emailmarketing@poidon.com
and we will send you our free starter guide to email marketing
