SEO
Effective Search Engine Optimisation (SEO) is an ongoing process and there a number of points you should look at before entrusting your programme to any company.
Avoid any company that guarantees the number 1 position for your search term like the plague. There are ways to cheat the system but over a period of time your website will be blacklisted or dumped by the major search engines, and there is no quick way back after that. If you get an unsolicited email or someone offering a masking page full of keywords run a mile.
We will tell you that it is not the number of hits to your website that is important but the relevance of why visitors come to your site, blog or forum. Some of our most effective campaigns limit the hits to a tight geographical area say a 50mile radius therefore giving absolute relevance to the hits because those companies can only service business in that area.
Once we have established a steady line of visits to your site we then develop other areas to work along with the SEO such as improving content on the site, creating press releases, informational documents and more. It is this steady build up of information which the robots (spiders) that trawl the web will pick up, you can’t cheat these robots as they are sensitive and change the way they collect data on a regular basis. Anyone who tells you they know how to beat Google’s algorithm is plain wrong and should spend more time working on legitimate methods.
We provide you with regular reports showing how many hits, where they are from, keywords you are being found with, which pages are more popular and much more in easy to read format with clearly created graphs. We work with Google to ensure that this information is up to date and accurate.
How much does it cost? Effective SEO is a complex process which requires some amount of trial and error to see results. Your SEO company should treat it as one of the most important things when they are talking to you about online marketing. If they are more interested in the colour of the text or how smart images look you will get a great looking site but will anybody be looking at it? Make a positive move, instead of going with a Yell listing this year spend that budget with us, you’ll be surprised by the results.
For an evaluation of your needs please contact us now.
